ADS MANAGER - PERFORMANCE MARKETING

Greamio Technologies Pvt. Ltd. is seeking a highly motivated and results-driven Ads Manager - Performance Marketing to join our dynamic team in Nagpur. This pivotal role involves leading our digital advertising efforts to drive admissions and achieve key business objectives. The ideal candidate will possess a strong command of Meta Ads and Google Ads platforms, with a proven track record of optimizing campaigns for maximum ROI.

As an Ads Manager, you will be instrumental in strategizing, executing, and refining our online advertising presence. Your expertise will directly contribute to our growth by effectively reaching and converting our target audiences through data-driven performance marketing strategies. We are looking for an individual passionate about digital advertising, eager to innovate, and committed to delivering measurable results.

Key Responsibilities

• Plan, execute, and meticulously optimize performance marketing campaigns across major advertising platforms, specifically Meta Ads (Facebook & Instagram) and Google Ads.
• Develop and refine advanced target audience strategies, including sophisticated retargeting campaigns, and rigorously conduct A/B testing to maximize campaign effectiveness and learn actionable insights.
• Strategically manage and allocate advertising budgets, continuously working to improve critical key performance indicators (KPIs) such as Click-Through Rate (CTR), Cost Per Lead (CPL), conversion rates, and overall Return on Investment (ROI).
• Collaborate cross-functionally with our Sales and Creative teams to ensure seamless campaign integration and alignment, specifically focusing on driving admissions and achieving enrollment targets.
• Prepare and present comprehensive weekly performance reports, translating complex data into actionable insights and providing strategic recommendations for ongoing campaign optimization and future planning.

Requirements

• A minimum of 1-2 years of proven, hands-on experience in a dedicated performance marketing role, with a strong emphasis on managing paid advertising campaigns.
• Demonstrated expertise and proficiency in utilizing Meta Ads Manager for Facebook and Instagram advertising platforms.
• Strong command of the Google Ads platform, including experience with various campaign types such as Search, Display, and Video.
• Hands-on experience with web analytics tools, specifically Google Analytics (GA4), for data tracking and reporting.
• Adept at implementing and managing various tracking solutions, including Google Tag Manager (GTM) and Meta Pixel, to ensure accurate data collection.
• Familiarity with CRM tracking and its integration into marketing campaigns for enhanced data-driven decision-making.
• Exceptional analytical skills with the ability to interpret complex data sets, identify trends, and derive actionable strategies from campaign performance.
• Ability to work effectively in a fast-paced environment and manage multiple campaigns simultaneously.

What We Offer

• An exciting opportunity to work with a rapidly growing technology company at the forefront of its industry.
• A dynamic, collaborative, and supportive work environment based at our modern HQ in Nagpur.
• The chance to make a direct and significant impact on business growth through strategic performance marketing initiatives.
• Continuous learning and professional development opportunities to stay ahead in the ever-evolving digital advertising landscape.
• A competitive compensation package commensurate with experience and skills.