AREA SALES EXECUTIVES

Reliance Consumer Products Limited is actively seeking dynamic and results-oriented Area Sales Executives to join our expanding team, focusing on driving the growth of our exciting Campa beverage brand. This pivotal role is perfect for individuals who thrive in high-ownership environments and possess a passion for building markets from the ground up. As an Area Sales Executive, you will be instrumental in expanding our reach, forging strong distributor partnerships, and executing impactful on-ground strategies to ensure rapid market penetration and sustained success for Campa in the Jajpur region.

If you are an experienced sales professional with a proven track record in the beverage industry and an ambition to make a significant impact within a fast-moving consumer goods giant, we encourage you to apply. This opportunity offers not just a job, but a chance to shape the future of a beloved brand, gain comprehensive commercial exposure, and accelerate your career trajectory through challenging and rewarding market-building initiatives.

Key Responsibilities

• Drive aggressive sales growth and achieve ambitious targets for the Campa beverage brand within the assigned territory of Jajpur.
• Identify, evaluate, and successfully onboard new distributors, significantly expanding our distribution network and market footprint.
• Manage and nurture existing General Trade (GT) and Modern Trade (MT) channels, ensuring optimal product availability and visibility.
• Develop and implement data-driven sales strategies, translating market insights into actionable on-ground execution plans.
• Conduct regular market visits to assess competitive landscape, identify new opportunities, and maintain strong relationships with retailers and distributors.
• Execute brand-building activities, promotional campaigns, and consumer activations to enhance brand recall and drive consumer pull.
• Collaborate cross-functionally with supply chain and marketing teams to ensure seamless product availability and effective market initiatives.
• Analyze sales data, monitor key performance indicators (KPIs), and prepare regular reports on market performance, sales trends, and competitor activities.

Requirements

• Mandatory prior experience in the beverage industry, demonstrating a deep understanding of market dynamics and sales cycles.
• Proven track record of strong channel exposure and hands-on experience in managing both General Trade (GT) and Modern Trade (MT) outlets.
• Demonstrated capability in distributor onboarding, management, and successful market-expansion initiatives.
• A data-driven mindset with strong analytical skills to inform sales planning and on-ground execution.
• High level of ownership, agility, and a relentless passion for scaling a growing category rapidly.
• Excellent communication, negotiation, and interpersonal skills to build rapport and influence stakeholders.
• Ability to work independently in a fast-paced environment, manage multiple priorities, and consistently meet sales objectives.
• Strong problem-solving abilities to navigate daily real-market challenges effectively.

What We Offer

• An unparalleled opportunity to gain category-building experience within a leading and rapidly expanding beverage segment.
• Comprehensive 360-degree commercial exposure, encompassing sales, supply chain, demand planning, ROI analysis, and Route-to-Market (RTM) strategies.
• Hands-on experience in mastering the art of market launches and implementing rapid penetration playbooks.
• A dynamic and challenging work environment that fosters significant problem-solving skills through real-market challenges.
• A steep learning curve and high-ownership roles that prepare you for future leadership positions within Reliance Consumer Products Limited.