Business Development Lead

Appinventiv is actively seeking an experienced and visionary Business Development Lead to join our dynamic team in Noida. This pivotal role is not a traditional business development position; instead, we are looking for a strategic leader who possesses a proven track record in building and scaling a robust outbound engine from the ground up. If you are passionate about pioneering new market opportunities, driving aggressive client acquisition strategies, and transforming innovative outbound approaches into tangible business growth, this opportunity at Appinventiv is designed for you.

As our Business Development Lead, you will be instrumental in defining our market presence and achieving significant growth objectives. You will own the entire outbound lifecycle, from initial strategy to execution and optimization, playing a critical role in shaping Appinventiv’s expansion in diverse markets.

Key Responsibilities

• Develop, refine, and execute comprehensive Outbound Strategy & Go-to-Market (GTM) plans to identify and capture new business opportunities.
• Lead the planning, implementation, and rigorous execution of targeted outbound campaigns across various platforms and channels.
• Conduct in-depth analysis for Ideal Customer Profile (ICP) identification, meticulous market segmentation, and precise targeting to maximize outreach effectiveness.
• Design and implement scalable outbound processes tailored for different markets and use cases, ensuring efficiency and repeatability.
• Drive aggressive Client Acquisition & Market Penetration initiatives, consistently opening new territories and securing high-value partnerships.
• Establish robust metrics for Campaign Analytics, Optimization & Conversion, regularly evaluating performance and iterating strategies for continuous improvement.
• Collaborate cross-functionally with sales, marketing, and product teams to align outbound efforts with overall business objectives.
• Identify key market trends and competitive landscapes to inform strategic decisions and maintain a competitive edge.

Requirements

• A minimum of 8+ years of progressive experience in Business Development, Business Growth, or a related strategic role, with a strong focus on outbound methodologies.
• Demonstrable experience in successfully building, scaling, and managing outbound engines from inception to successful operation.
• Proven expertise in developing innovative outbound strategies, experimenting with diverse campaigns, and consistently generating opportunities from cold and warm prospects.
• Exceptional analytical skills to interpret campaign data, identify trends, and make data-driven decisions for optimization.
• Strong understanding of market dynamics, customer segmentation, and Go-to-Market strategies.
• Excellent leadership, communication, and interpersonal skills, with the ability to influence stakeholders and drive team success.
• A proactive, results-oriented mindset with a relentless drive for achieving and exceeding targets.

What We Offer

• An exciting opportunity to lead and significantly impact Appinventiv's growth trajectory as a Business Development Lead.
• A dynamic and innovative work environment where your ideas and strategic vision are highly valued.
• Competitive compensation package and opportunities for professional growth and career advancement.
• Work with a passionate and collaborative team dedicated to excellence and innovation.
• Exposure to diverse markets and complex business challenges, fostering continuous learning and skill development.