Digital Marketing Executive

Master Software Solutions is actively seeking a highly skilled and results-driven Digital Marketing Executive specializing in SEO and AI Search. This role is crucial for enhancing our digital footprint and generating high-quality B2B leads. The ideal candidate will be instrumental in driving our online marketing strategies and contributing to our growth objectives.

Key Responsibilities

• Develop and execute comprehensive On-Page, Off-Page, and Technical SEO strategies to improve search engine rankings.
• Implement AI Search Optimization (AEO) and Geographical Search Optimization (GEO) techniques to maximize visibility.
• Create and manage engaging content marketing initiatives and LinkedIn marketing campaigns.
• Drive B2B lead generation efforts through various digital channels and execute effective email campaigns.
• Leverage advanced AI tools such as ChatGPT, Gemini, and other AI platforms for content creation, analysis, and optimization.
• Analyze website performance and user behavior using Google Analytics 4 and Google Search Console.
• Manage and optimize social media marketing campaigns across relevant platforms.
• Plan, execute, and monitor Google Ads and LinkedIn Ads campaigns to achieve marketing objectives.

Requirements

• Bachelor's degree in B.E., B.Tech, MCA, or M.Tech.
• 2-3 years of proven experience in digital marketing, with a strong focus on SEO and lead generation.
• Demonstrable expertise in On-Page, Off-Page, and Technical SEO best practices.
• Proficiency with AI tools like ChatGPT, Gemini, and other relevant AI platforms.
• Solid understanding and practical experience with Google Analytics 4, Google Search Console, and Ahrefs.
• Prior experience in IT Services, ERP, or SaaS marketing is highly preferred.
• Excellent communication and analytical skills with a data-driven approach.

What We Offer

• A dynamic and collaborative work environment focused on innovation.
• Opportunity to work on cutting-edge AI search optimization projects.
• Competitive salary and growth opportunities within the company.
• Mentorship and professional development to enhance your skills.