Digital Marketing Executive

Master Software Solutions is seeking a skilled and proactive Digital Marketing Executive specializing in SEO & AI Search to join our team in Mohali, Punjab. This role is ideal for a results-driven individual passionate about enhancing online visibility and driving targeted traffic. As a Digital Marketing Executive, you will be instrumental in developing and executing comprehensive digital strategies, leveraging both traditional SEO and cutting-edge AI-driven search techniques to achieve our marketing objectives and generate high-quality B2B leads.

Key Responsibilities

• Develop and implement effective SEO strategies to improve organic search rankings and visibility.
• Optimize content for AEO (Answer Engine Optimization) and GEO (Geographic Engine Optimization) to capture relevant local and answer-based searches.
• Create and manage compelling content marketing campaigns across various digital channels.
• Utilize AI tools for keyword research, content generation, and performance analysis.
• Conduct competitive analysis and market research to identify opportunities and threats.
• Generate qualified B2B leads through various digital marketing initiatives.
• Analyze campaign performance data and provide actionable insights and recommendations.
• Manage and optimize paid advertising campaigns, if applicable.

Requirements

• 2-3 years of proven experience in digital marketing, with a strong focus on SEO.
• In-depth knowledge of SEO principles, algorithms, and ranking factors.
• Experience with AEO and GEO strategies is highly desirable.
• Demonstrated ability in content marketing strategy and execution.
• Familiarity and practical experience with AI tools for marketing purposes.
• Proven track record in B2B lead generation.
• Experience with paid advertising platforms (e.g., Google Ads, social media ads) is a significant plus.
• Strong analytical skills and proficiency with marketing analytics tools.

What We Offer

• An exciting role at the forefront of digital marketing and AI search.
• Opportunities for professional development and continuous learning.
• A dynamic and supportive work environment.
• Competitive salary and performance-based incentives.
• Chance to contribute to the growth of a leading software solutions company.