Email Marketing Executive (B2B Domain)

Are you a data-driven marketing professional with a knack for crafting compelling email campaigns? Swageazy, a rapidly growing company in Gurgaon, India, is actively seeking a talented Email Marketing Executive to join our dynamic team. We are building a robust, pipeline-focused marketing engine, and this role is crucial for transforming email interactions into tangible business conversations. If you thrive on developing strategic outbound sequences, optimizing campaign performance, and working collaboratively to drive qualified meetings, we invite you to be a key player in our success story.

As an Email Marketing Executive, you will be instrumental in designing and executing our email marketing strategy, contributing directly to lead generation and customer engagement. You will have the opportunity to leverage your expertise in B2B marketing to make a significant impact on our sales pipeline and overall growth. This is an exciting opportunity for someone eager to take ownership and see their efforts directly translate into business results.

Key Responsibilities

• Design, develop, and execute cold outbound email campaigns and multi-step nurturing sequences.
• Manage lead nurturing and reactivation campaigns to re-engage dormant prospects and accelerate conversion.
• Craft highly personalized outreach strategies for our enterprise accounts, ensuring relevance and impact.
• Orchestrate event, roundtable, and Account-Based Marketing (ABM) gifting campaigns to strengthen relationships.
• Oversee database segmentation, hygiene, and deliverability to maximize campaign effectiveness and sender reputation.
• Conduct rigorous campaign reporting, A/B testing, and continuous optimization to improve key performance metrics.
• Collaborate closely with our Sales and Go-To-Market (GTM) teams to ensure alignment and drive a consistent flow of qualified meetings.

Requirements

• 1-2 years of hands-on experience in B2B Email Marketing or Demand Generation roles.
• Exceptional written English communication skills and meticulous attention to detail in all campaign assets.
• Proven understanding and practical experience with cold outreach methodologies and nurture campaign frameworks.
• Proficiency in utilizing CRM systems and email automation platforms for efficient workflow management.
• A strong data-driven mindset, with the ability to analyze campaign performance and make informed optimization decisions.
• Familiarity with email marketing tools such as Mailchimp, GMass, Apollo, Instantly, Smartlead, HubSpot, or Kylas is a significant plus.

What We Offer

• A pivotal role in a fast-paced, pipeline-focused marketing environment at Swageazy.
• The chance to work alongside a collaborative and innovative team dedicated to growth.
• Excellent opportunities for continuous learning, professional development, and career advancement.
• A culture that values experimentation, data-driven decisions, and impactful contributions.
• Competitive compensation package and a chance to make a tangible difference in our business trajectory.