Performance Marketing Executive

Lemma Technologies is actively seeking a talented and results-driven Performance Marketing Executive to join our dynamic Performance Business Team in Pune. This role is perfect for an individual with a foundational understanding of digital advertising platforms and a passion for driving measurable marketing success. As a Performance Marketing Executive, you will be instrumental in managing and optimizing various ad campaigns to achieve strong return on investment for our clients.

Key Responsibilities

• Execute, monitor, and optimize paid advertising campaigns across platforms like Meta Ads and Google Ads.
• Develop and implement strategies for social media advertising to enhance brand visibility and engagement.
• Conduct in-depth analysis of campaign performance data to identify trends and actionable insights.
• Continuously optimize campaigns for key performance indicators (KPIs) such as ROI, CPA, and conversion rates.
• Collaborate with the broader marketing team to ensure cohesive strategy and execution.
• Stay updated with the latest trends and best practices in performance marketing and digital advertising.

Requirements

• 1-2 years of professional experience in performance marketing or a related field.
• Proven proficiency in managing campaigns on Meta Ads and Google Ads.
• Strong understanding of social media marketing principles and platforms.
• Demonstrated ability to think strategically and optimize campaigns for ROI.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional communication and collaboration skills.

What We Offer

• An exciting opportunity to work with a growing technology company.
• A collaborative and supportive team environment.
• Exposure to diverse projects and clients.
• Opportunities for professional growth and skill development.
• A competitive compensation package commensurate with experience.