Performance Marketing Specialist

QUA, a dynamic and rapidly expanding women's wear fashion brand, is on the hunt for sharp, passionate, and results-driven individuals to join our vibrant team. We are currently looking for a talented Performance Marketing Specialist to spearhead our digital marketing efforts and drive measurable growth. If you possess a keen eye for fashion, a passion for data-driven storytelling, and a strong desire to make a tangible impact, this opportunity is for you. While our immediate focus includes this crucial role, we are also actively recruiting for other pivotal positions across our organization, including Senior Merchandiser (Apparel), Customer Care Executive, Warehouse Manager, and Quality Controller (Apparel). Come, be a part of building the next chapter of QUA!

As a Performance Marketing Specialist at QUA, you will be instrumental in shaping our online presence and customer acquisition strategies. You will manage and optimize various digital advertising channels, ensuring maximum ROI and brand visibility. This role offers a unique chance to combine your marketing expertise with your love for fashion, contributing directly to the growth and success of a beloved brand.

Key Responsibilities

• Develop, execute, and manage high-performance digital marketing campaigns across various platforms, including Google Ads, Facebook Ads, Instagram, and other relevant channels.
• Conduct in-depth keyword research, audience segmentation, and competitor analysis to identify growth opportunities and optimize campaign performance.
• Monitor, analyze, and report on campaign performance metrics, providing actionable insights and recommendations for continuous improvement.
• Manage budgets effectively, ensuring optimal allocation of resources to achieve target KPIs such as ROAS, CPA, and conversion rates.
• Collaborate closely with the content and creative teams to develop compelling ad copy and visuals that resonate with our target audience.
• Implement A/B testing strategies to optimize ad creatives, landing pages, and campaign structures for improved results.
• Stay abreast of the latest trends, tools, and best practices in performance marketing and the fashion e-commerce landscape.
• Contribute to the overall marketing strategy, identifying new channels and innovative approaches to reach our customers.

Requirements

• Proven experience as a Performance Marketing Specialist or a similar role, preferably within the e-commerce or fashion industry.
• Demonstrated expertise in managing paid campaigns on Google Ads (Search, Display, Shopping) and social media platforms (Facebook/Instagram Ads Manager).
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Proficiency in using analytics tools such as Google Analytics to track and report on campaign performance.
• Solid understanding of SEO and SEM principles, conversion rate optimization (CRO), and user experience (UX).
• Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced team environment.
• A genuine passion for the fashion industry and an understanding of consumer behavior in the women's wear segment.

What We Offer

• An exciting opportunity to be a part of a fast-growing and innovative women's wear fashion brand.
• A dynamic and collaborative work environment where your contributions are valued and impactful.
• The chance to work on challenging and rewarding projects that will enhance your skills and career growth.
• A supportive team culture that encourages creativity and professional development.
• Direct involvement in the growth story of a brand that loves fashion and storytelling.