Senior Analyst, Commercial Analytics

ProcDNA is actively seeking dynamic and talented professionals to join our expanding Analytics Team in Gurugram. We are on the lookout for individuals with a strong background in the Pharma/Life Sciences sector, coupled with proven expertise in Commercial Analytics. This is a pivotal opportunity for an experienced Senior Analyst to contribute significantly to our data-driven strategies and play a crucial role in shaping market approaches for our clients. If you are passionate about leveraging data to drive commercial success in the pharmaceutical industry, we encourage you to explore this exciting career path with ProcDNA.

At ProcDNA, our Analytics Team is at the forefront of delivering insights that empower our clients to make informed business decisions. We are currently expanding across various experience levels, including Senior Analyst, Associate Engagement Lead, Engagement Lead, Senior Engagement Lead, and Director roles. As a key member of our team, you will be instrumental in analyzing complex datasets, identifying market trends, and developing actionable strategies that enhance sales force effectiveness and optimize patient journeys within the commercial analytics domain. Join us in a collaborative environment where innovation and analytical rigor are highly valued.

Key Responsibilities

• Conduct in-depth commercial analytics, focusing on market segmentation to identify target audiences and optimal patient populations for pharmaceutical products.
• Develop and refine targeting strategies to ensure efficient resource allocation and maximize market penetration.
• Design and implement sales force alignment models to optimize geographical coverage and sales team performance.
• Contribute to the formulation of comprehensive Go-To-Market (GTM) strategies for new product launches and existing portfolio optimization.
• Analyze sales force effectiveness metrics, providing insights and recommendations for performance improvement.
• Map and analyze patient journeys to uncover unmet needs and identify opportunities for improved patient engagement and outcomes.
• Collaborate with cross-functional teams, including sales, marketing, and product development, to integrate analytical insights into business strategies.
• Present findings and strategic recommendations to stakeholders through clear, concise, and impactful visualizations and reports.

Requirements

• Proven experience of 1-2.5 years in a Commercial Analytics role, preferably within the pharmaceutical or life sciences industry.
• Strong academic background in a relevant field such as Business Analytics, Data Science, Statistics, or a related discipline.
• Demonstrated expertise in key analytical areas including segmentation, targeting, and sales force alignment.
• Familiarity with Go-To-Market (GTM) strategy development and its application in the healthcare sector.
• Proficiency in analyzing sales force effectiveness metrics and understanding patient journey mapping.
• Solid analytical skills with experience in data manipulation and interpretation using tools like SQL and Excel.
• Experience with data visualization tools such as Power BI or Tableau is highly advantageous.
• Excellent communication and presentation skills, with the ability to convey complex analytical concepts to diverse audiences.

What We Offer

• Opportunity to work on challenging and impactful projects within the dynamic Pharma/Life Sciences domain.
• A collaborative and supportive work environment that fosters professional growth and continuous learning.
• Exposure to a wide range of analytical methodologies and cutting-edge tools in Commercial Analytics.
• Competitive compensation package designed to reward your expertise and contributions.
• Opportunities for career advancement within a rapidly expanding analytics team at ProcDNA.