Senior Manager – Media Buying

AdScalers is seeking an accomplished and results-driven Senior Manager, Media Buying to join our dynamic performance marketing team. This pivotal role requires a seasoned professional with a deep understanding of digital advertising ecosystems, particularly Meta Ads, and a proven track record of driving exceptional outcomes for D2C and e-commerce brands. If you are passionate about data-driven strategies, thrive on optimizing campaigns for maximum ROI, and are eager to contribute to building the next generation of performance marketing excellence, we encourage you to apply and help shape the success of our diverse client portfolio.

Key Responsibilities

• Lead the strategic planning, execution, and optimization of high-performance media buying campaigns across Meta Ads platforms, ensuring alignment with client objectives and budget.
• Utilize robust data analysis and insights to identify performance trends, uncover optimization opportunities, and implement scalable strategies that drive user acquisition and revenue growth for D2C/e-commerce brands.
• Take full ownership of campaign performance metrics, including CPA, ROAS, LTV, and conversion rates, consistently striving to exceed targets and deliver measurable business impact.
• Conduct rigorous A/B testing and experimentation with various ad formats, targeting strategies, and creative assets to continuously improve campaign effectiveness and efficiency.
• Collaborate closely with internal creative and analytics teams to develop compelling ad copy and visuals, and to enhance reporting frameworks.
• Stay abreast of the latest industry trends, platform updates, and competitive landscape in performance marketing and media buying to maintain a cutting-edge approach.
• Mentor and guide junior team members, fostering a culture of continuous learning and high performance within the media buying function.

Requirements

• Minimum of 5-7 years of progressive experience in media buying and performance marketing, with a significant focus on Meta Ads.
• Demonstrable expertise in managing large-scale digital advertising budgets and delivering strong ROI for D2C and e-commerce brands.
• Exceptional analytical skills with a strong command of data interpretation, allowing for informed decision-making and precise campaign adjustments.
• Proven ability to optimize, scale, and manage complex advertising campaigns to achieve ambitious performance goals.
• A proactive and ownership-driven mindset, committed to accountability for campaign outcomes and continuous improvement.
• Proficiency in using analytics tools and advanced features of ad platforms for in-depth performance analysis.
• Strong communication and interpersonal skills, capable of articulating complex strategies and insights clearly.

What We Offer

• A competitive salary package that rewards experience and performance, alongside opportunities for professional growth within a rapidly expanding company.
• The chance to work with a diverse portfolio of exciting D2C and e-commerce brands, making a direct impact on their market success.
• A collaborative and supportive work environment that values innovation, experimentation, and continuous learning.
• Opportunities to lead, strategize, and build out a critical function within our core performance marketing team.
• A culture that encourages taking ownership, pushing boundaries, and celebrating achievements together.

Join AdScalers and contribute your expertise as a Senior Manager, Media Buying to elevate our clients' digital presence and performance. We are looking for individuals who are not just looking for a role, but are eager to build, innovate, and grow with us.