Senior Digital Marketing Specialist - D2C

Urban Gabru is actively seeking a highly skilled and results-oriented Senior Digital Marketing Specialist to join our dynamic team in Hinjewadi Phase 2, Pune. In this pivotal role, you will be instrumental in driving profitable growth for our D2C e-commerce business through expert management of paid media campaigns and continuous ROAS optimization. We are looking for a performance-driven individual who can translate ad spend into measurable customer acquisition and significant business impact.

Key Responsibilities

• Strategize, implement, and rigorously optimize paid marketing campaigns across leading platforms including Google Ads, Meta Ads, Snapchat Ads, and other relevant digital channels to maximize reach and conversion for our D2C brands.
• Take full ownership of campaign performance metrics, managing budgets effectively, and continuously working to improve key performance indicators such as Customer Acquisition Cost (CAC), Cost Per Acquisition (CPA), Click-Through Rate (CTR), Conversion Rate (CVR), and Return on Ad Spend (ROAS).
• Develop and execute innovative strategies specifically designed to scale D2C customer acquisition profitably, ensuring sustainable growth and market penetration.
• Conduct in-depth analysis of campaign data, identifying crucial insights, trends, and actionable opportunities for continuous optimization and strategic growth across all digital marketing initiatives.
• Design and implement comprehensive A/B testing frameworks for various campaign elements including ad creatives, audience targeting, landing pages, and campaign structures to enhance overall effectiveness.
• Collaborate seamlessly with cross-functional teams, including Creative, Brand, E-commerce, and Product departments, to align marketing efforts with broader business objectives and drive integrated growth strategies.
• Provide detailed tracking and reporting of campaign performance, presenting findings with clear, concise, and actionable insights to stakeholders.
• Stay abreast of the latest digital marketing trends, platform updates, algorithm changes, and performance marketing best practices to maintain a competitive edge and innovate our approach.

Requirements

• A minimum of 4 years of hands-on, progressive experience in digital marketing, with a strong focus on D2C (Direct-to-Consumer) businesses and e-commerce environments.
• Demonstrable expertise in paid media planning, execution, and optimization across major advertising platforms such as Google Ads, Meta Ads, and Snapchat Ads.
• Proven track record of successfully managing large advertising budgets and achieving significant improvements in ROAS (Return on Ad Spend) and other performance marketing KPIs.
• Strong analytical skills with the ability to interpret complex data, draw meaningful conclusions, and translate insights into effective campaign strategies and optimizations.
• Experience with A/B testing methodologies and a data-driven approach to decision-making in digital advertising.
• Excellent communication and collaboration skills, with the ability to work effectively with diverse teams and stakeholders.

What We Offer

• The opportunity to be a crucial part of a rapidly growing D2C brand, making a direct impact on business success.
• A challenging and dynamic work environment where your expertise in digital marketing will be highly valued.
• Collaborate with a passionate team dedicated to innovation and achieving ambitious growth targets.
• Continuous learning and development opportunities in the fast-evolving landscape of performance marketing.
• A vibrant office culture located in Hinjewadi Phase 2, Pune.